Luxury hotel brands have a lot on their plate: achieving brand image, increasing sales, staff performance, and cost-efficient marketing. But a hotel’s background music can also make or break the guest experience.
A curated soundtrack adds depth and personality to a hotel, reinforcing its sonic identity and capturing the spirit of its place. Here’s how to get it right.
Creating a Relaxing Atmosphere
In a world where travel has become as much about relaxation as exploration, hotels must create an atmosphere of luxury and tranquility for their guests. Music plays a huge role in creating this feeling for hotel guests, from when they enter their hotel lobby to when they check out after their stay.
Whether the music is completely instrumental with no vocals or has soft, relaxing vocals with light beats and instruments, it can instantly change the mood in a room. It is why the best hotels carefully curate their music to their brand and the experience they are trying to offer their guest.
The 5 star hotel instrumental music is made by real curators rather than a Spotify algorithm and taps into each location’s local culture and energy. The result is a soundtrack that is more than just background noise; it makes a statement and helps set the hotel apart from its competition.
Getting the right music for your hotel is crucial to creating a memorable experience for your guests. A hotel’s soundtrack should reflect its style and the atmosphere they want to create, whether relaxing for couples or a sleek “workstation” spot for businessmen.
The music your hotel plays directly impacts the productivity of its employees and guests. Research shows that instrumental music works better than lyrical music, which can distract people from their tasks and make them less focused. It is why many 5-star hotels choose to opt for instrumental music over music with vocals.
The most prestigious hotel companies work closely with music design agencies that compile playlists for different areas of the hotel and times of the day. They know that a music choice that suits one guest may not fit another. If the same song is heard repeatedly, it can become agitating and lead to customer frustration. It can cause them to shorten their stay, reduce spending and not return to the same venue.
It is why hospitality brands spend so much time, effort, and money on getting their music right. They want to ensure that the music they play in their lobbies, restaurants, spas, and bars is uplifting and aligned with the brand image they are trying to convey. To achieve this, they work with a service that uses AI and music experts to create perfectly tailored soundtracks for their business. It helps them control their customers’ moods, influencing their buying habits and creating a positive experience.
A hotel’s music is key in branding the property and creating a memorable experience. It is also a way to increase sales and attract more customers. Studies have shown that customers are likelier to spend more time and money at restaurants, spas, and retail shops with the right music. The music in these businesses should be updated frequently to avoid getting repetitive and annoying for employees and customers.
Moreover, the right music can boost customer satisfaction and loyalty, resulting in increased profits for the business. However, it is important to remember that choosing the right music for a restaurant, spa, or retail shop requires careful planning and consideration. Choosing the right music may result in satisfied customers, good service, and revenue loss.
The most prestigious hotels work with a professional music design company that helps them compile playlists for different areas of the hotel and times of the day. For example, the music in the lobby is very different than that of the restaurant or pool. Moreover, the music for these spaces is usually soft and relaxing. The guests want to feel energized in the morning and relaxed at night. Moreover, the most prestigious hotels often update their music every few weeks to keep it fresh and motivating for their employees.
Creating a Memorable Experience
Luxury hotels and resorts go to great lengths to create memorable guest experiences. They pay attention to color palettes, feng shui, and scent and know that something extra can distinguish between a one-time guest and a repeat visitor.
Music is a powerful tool that can affect our perceptions and emotions. By carefully curating different genres of music for various hotel spaces, hotels can shape their brands and set themselves apart from the competition.
For example, relaxing instrumental music is a perfect choice for your spa. It helps lower the heart rate and creates a tranquil atmosphere for your guests to relax in. A more upbeat genre, like easy-listening music, is a great option for your lobby, bar, or restaurant.
You can also highlight the local culture of your hotel by soundtracking events and providing guestrooms with a branded music channel that lets them choose their playlists. This individualized experience will keep your guests coming back time and again.
A curated soundtrack for your hotel will help create a unique guest experience, boost staff morale, and increase hotel restaurant and bar sales. It’s no wonder many hotels invest in music to enhance their brand identities and create unforgettable hotel stays for their guests.